Customer data integration (CDI) is a concept that organisations should familiarise themselves with. Through the consolidation, interpretation and management of all aspects of customer information, including the sources of information, will ensure that any organisation will have constant access to the most current customer information.
In recent years, CDI has become a very popular trend with organisations, as they have begun to invest into analytical Customer Relationship Management (CRM) systems. Shifting to the need to understand customer behaviour is very important in regards to marketing, sales and customer service and therefore requires the most current customer information available. Without correct or relevant information, analytical (any) CRM application will become ineffective.
CDI can automate business processes through the removal of any manual functions and save costs through the streamlining of certain departmental information handling.
Oracle's Siebel CDI solution is divided into three different business aspects:
- Universal Application Network
- Data Quality
- Universal Customer Master
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