Tuesday, October 9, 2007

Week 4

Data mining is an interesting concept isn’t it? Data mining techniques allows for organisation to thoroughly analyse large amounts of information and select specific and relevant information that can be used to further business acumen. Ilona mentioned a variety of different uses and advantages from the information that can be derived from data mining. For example, the range of current marketing campaign to simply identifying the best time in the day to contact a potential customer.

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