New Product Development (NPD), Customer Relationship Management (CRM) and Supply Chain Management (SCM)… anyone from a marketing or advertising stance would perceive that I am trying to explain Porters 5 forces!
Contacting suppliers to create products or services that are developed based on customer specification is the most common business practise. It is retail at its most simplistic level. The only way to create a profit and develop customer satisfaction is to ensure that all aspects of this development are operating successfully and in conjunction with one another.
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